Designing Marketing Models in Joint Ventures: Benchmarking Data and Perspectives
How owner-provided marketing services play a critical role in defining the scope and economics of the venture
Lois D’Costa Fernandes is a Senior Director at Ankura, where she leads the firm’s research and analytics on joint ventures and partnerships. Previously, Lois was a founding employee of Water Street Partners and prior to that was a core member of the Joint Venture Practice at McKinsey & Co. She has authored numerous articles on joint ventures and partnerships, including in MIT Sloan Management Review, Harvard Law School Forum on Corporate Governance, and the Journal of World Energy Law & Business.
View Full ProfileHow owner-provided marketing services play a critical role in defining the scope and economics of the venture
Key intervention points for side-stepping cultural clash
IPOs of JVs can be a phenomenal way to unlock value for owners – both as a means to monetize earlier investments and to drive improved performance in the future.
Minority partners in joint ventures can still negotiate substantial rights to have a say in business decisions.
Ankura Joint Venture Index®: Second Quarter 2021
Ankura Joint Venture Index®: First Quarter 2021
The aim of this note is to simply spell out why joint venture governance is so challenging compared to public company governance.
Should more joint ventures consider giving their outgoing CEOs a role on the Board? Our view is yes, with some important caveats.